UK Passport Guide · March 2026
Max Spielmann Passport Photo: £12.99 Cost, Booth & Online Alternative (2026)
Looking for a Max Spielmann passport photo? Here is how pricing works in ASDA and standalone stores, what you get for £12.99 vs the £10 booth, and when PixID at $4.99 is the better fit for a 35×45 mm UK passport picture.
Written by the PixID.studio compliance team · Updated March 2026 · Official source: GOV.UK — passport photos · ICAO Doc 9303 (international ID photo format).
TL;DR: Max Spielmann runs HMPO-approved passport desks in many ASDA and high-street shops — about £12.99 staff service, about £10 in a booth, and about £27.99 for Apply & Go. Packages usually include a digital code where offered. For a DIY file, PixID is $4.99; print a 6×4 at Boots for about £0.27.
Where is Max Spielmann for passport photos?
Max Spielmann operates photo studios and passport photo booths inside many ASDA superstores and as standalone branches on UK high streets. Not every ASDA has one — use the store locator on Max Spielmann's site before you travel. All UK passport photos must follow HMPO rules: printed 35 mm × 45 mm, neutral expression, plain background, and recent capture.
Max Spielmann passport photo prices (2026)
Typical Max Spielmann passport photo price tiers:
| Option | About | Notes |
|---|---|---|
| Staff service | ~£12.99 | Assisted capture; often includes digital code for online renewal where available. |
| Photo booth | ~£10 | Automated; usually includes digital delivery / code where the booth supports it. |
| Apply & Go | ~£27.99 | Premium assisted service combining photo plus application help — pay only if you need that bundle. |
Confirm the exact Max Spielmann passport photo price at your branch; regional promos can differ.
Digital code and HMPO approval
Max Spielmann is a recognised UK chain for HMPO-approved passport photos. When you buy a package that includes a digital code, you can enter it on the GOV.UK passport service instead of uploading a JPEG. If you only need a compliant file to upload yourself, PixID delivers a checked UK passport photo for $4.99 (about £3.99).
£0.27 print hack at Boots
Already have a digital passport photo? You can often print a 6×4 inch sheet on a CEWE kiosk at Boots for about £0.27, then cut to two 35×45 mm prints. See our Boots passport photo guide for step-by-step kiosk printing.
PixID vs Max Spielmann
PixID.studio — $4.99 — is an online alternative when you are happy to upload your own picture and get a HMPO-style digital file and printable layout. It does not replace an in-store photo code workflow if you specifically need the counter service. For full UK rules, read UK passport photo requirements.